What Does it Mean to Be a Fear Free Preferred Product?

Assisi Animal Health is honored to be a part of Fear Free’s Preferred Product Program and is committed to developing rigorously researched products that help animals lead lives free of pain, fear, and anxiety.

To be listed as a preferred product, Assisi products including the Assisi Loop and Calmer Canine were evaluated by Fear Free and found to be aligned with their philosophy, protocols, procedures, and recommendations. Fear Free Certified Professionals receive a discount on Assisi Animal Health products. You can use our products knowing that it is safe, fear-free, and effective in helping reduce your dog’s anxiety and stress.

What is Fear Free?

The Fear Free program was launched in 2016 by Dr. Marty Becker, who saw the need for recognizing and reducing fear, anxiety, and stress in pets when they visited the veterinary office. Minimizing stress for animals is essential for providing the highest level of care, as it affects their long-term health and behavior.

Through online and in-person education and certification programs, veterinary staff learns how to recognize body language in their patients that indicate stress and learn techniques to help reduce this stress. By avoiding stress-inducing restraint, implementing positive reinforcement training, and using fear-free handling techniques, both animals and people are kept safe throughout exams and procedures and have an overall better experience.

Fear Free has expanded its certifications to include professional trainers, groomers, pet sitters, and, most recently, animal shelters. Pet owners have access to Fear Free resources and education through Fear Free Happy Homes. This Fear Free initiative is a collaborative movement in the pet care world that brings everyone in your pet’s circle of care together, so your pet can live a happy, healthy, and full life.